More about me

Why I work as a user experience designer

I am fascinated by design as the art of responding to people’s needs in their environments by offering the simplest and most brilliant solutions.

I believe in technology as a way to make people's life better, and in order to do so, technology must be intuitive, responsive and light.


Key competences


Main software


My approach

My multi-disciplinary approach enables me to easily consider a wide range of professional needs and to foresee potential risks early, as well as take into account the broader context.

I can learn new things very quickly and am always willing to do the effort if I believe in what I am doing.  In a few days I can become familiar with new technologies, methodologies and standards

I have been a part of many different and diverse teams which I've always enjoyed. I've been working on several projects as a team leader.

I am very reliable and precise and have been running many successful client presentations.

Professional background

My university education: I have a strong passion towards scientific research and a degree in Mathematics, Physics and Natural Sciences.

Interests related to my profession: I am interested in the process of discovering new tools and ways to popularize valuable contents, and for this reason I readapted the knowledge and skills I gained in traditional publishing towards the multimedia environment and I spent a large amount of time on e-learning projects and studying disciplines such as cognitive psychology, information architecture, instructional design.

My professional growth: around 2003, when I was still living in Milan, I started to design informative systems and human-computer interfaces, fascinated by the big potential of IT tools in ordering knowledge, bringing it to life, updating it and making it sharable. I then learned how to make IT products easy to use, no matter if complex functionalities and a large amount and variety of data are requested. I’ve been living several months in Dublin and the last three years in London, where in 2009 I opened my limited company to work as a freelance consultant.

Work experience: I’ve been working on a large variety of projects in numerous different sectors and countries. I have worked in education, healthcare, telecommunications, e-commerce and retail, intranets, and social networking websites, among others. Occasionally I’ve been working with small clients, but increasingly I’ve been a consultant for large organizations such as Expedia, eBay, PayPal, T-Mobile, O2, Unilever, Dubai Holding, Royal Mail, BBC, Sainsbury’s, SAGIA, and lastly, Teachers.TV to name a few. Throughout the whole product lifecycle, my consultancy covered: strategy, research, usability analysis, requirements and scenarios gathering, creation of interactive prototypes, information architecture and interaction patterns definition, usability testing, redesign.

Publishing and training: I have a strong interest in publishing, teaching, and sharing knowledge. I have published several articles addressed to entrepreneurs on the Italian magazine Persone e conoscenze. They cover the issue of how information technologies impact people and businesses. This lead me to create the humaneinterface.net. I like to share my ideas to master the subjects I am most interested in and for which I have developed skills and experience.

Clients I work for: I like to be involved in projects that are useful and where the design makes people’s life better. I like to work with companies that use cutting edge technologies to promote lifestyles that are progressive towards the ecology, culture and education.

Publications (ordered by most recent)

Persone e conoscenze is edited by ESTE (www.este.it)