I've been working since 2003 as an information architect, interaction designer, UX producer and instructional designer. My clients range from small startups to large corporations with millions of users.

I design innovative, human-friendly interfaces. I create products that are functional, useful and successful.

I am used to be part of an international environment, as I have been working in many different places around the world.
I am fluent in English and Italian, and I can speak German at a basic level.


Training course: Axure RP Pro 6

I offer advanced, master-level training courses and consultancy on Axure RP Pro, the most advanced prototyping software on the market. The training can be held in-site or remotely.
Details and prices at www.axure-training.com.

User research & product development

I can conduct interviews and observation of people in their work environment (also called ethnographic research), in order to identify the specific target of the people to address the services to, and investigate on how they are going to use new products.

I produce user-centered requirements to drive design decisions throughout the whole product lifecycle.

Wireframes & interactive prototypes

I develop highly interactive prototypes for any device, including mobile phones. Prototypes allow to demonstrate and discuss the functionality and test the product before the development cycle starts, in order to reduce costs significantly.

Prototypes can include annotations and functional specifications in an interactive format, so that developers and other stakeholders know what the requirements are.

Usability analysis & testing

Assessments based on usability best practices (heuristics, guidelines) and competitors analysis.

Usability testing sessions with real users and editing of video highlights.

In my career, I've carried out usability testing for many clients including eBay/PayPal, Springer, T-Mobile, Post Office, RAC, SAGIA, Unilever.

E-commerce usability

Guidance on all the best practices to make an e-commerce site user-friendly.

Information architecture

Knowledge organization and retrieval: navigation, controlled vocabularies, taxonomies, search results display and prioritization.

Semantic-oriented strategies: ontologies and shared vocabularies.

Search engine optimization and marketing.

Web analytics: analysis of users' browsing behaviour and integration of the user experience and business objectives.

Visual design

Making a product effective and easy to understand also involves a very good knowledge of non verbal communication, such as the visual variables that influence perception.
I've studied visual design, hence I can create a winning combination of a good content strategy and an effective presentation layer.

Instructional design & educational

I have a strong experience as an author and user experience designer for scientific products, such as multimedia and e-learning courses.
I am also very interested in the design of interfaces in the educational context, such as e-books, but also for museums and and in general, instructional products to be delivered via portable devices.

Semantic technologies and metadata management

I am very interested in topics related to the organization of knowledge through semantic languages, technologies and conventions, that can make user interfaces closer and closer to the humans and their needs. I studied technologies such as RDF, topic maps, microformats, Docbook, DITA, etc.. Even though I am not an expert on such topics, yet I am very interested in this field and would be happy to expand my knowledge in such direction if the opportunity comes.